Repurpose Content with Claude
Turn one piece of content into five. Blog to LinkedIn to email to Twitter thread to video script. One prompt per format.
The situation
You just published a good blog post. It took 4 hours. It'll get read by 200 people and never surface again.
After this guide, one blog post becomes a week of content across every channel.
What you walk away with
One piece of content turned into 5 to 6 channel-specific formats
Less time creating, more consistency publishing
A repurposing workflow you run after every major piece
The difference one prompt makes
Don't
turn this blog post into social media posts
Do this
Here is a blog post I wrote: [paste post]. Repurpose it into: 1) A LinkedIn article (600 words, keep the key arguments but optimise for LinkedIn's reader who skims), 2) A LinkedIn post teasing the article (150 words, hooks readers without giving away the conclusion), 3) A Twitter/X thread (8 tweets, each tweet a standalone insight), 4) An email to our newsletter list introducing the article (200 words, personal tone like I'm talking to one person), 5) A 90-second video script summarising the main point for a short-form video.
The target format matters. LinkedIn reads differently to Twitter. Email reads differently to a blog. Claude needs the format specified to match the convention.
Start with hero content worth repurposing
Repurposing works when the source material has substance: a long blog post with a clear argument, a podcast transcript with real insights, a detailed report with data. Repurposing a thin 400-word post produces thin social content. Before you run the repurpose workflow, check that the source piece actually has 5 or 6 ideas worth extracting. If not, strengthen the source first.
Run the full repurpose prompt in one pass
Paste the source content and request all formats in one message. Specify the platform, the word or character count, and the job each format needs to do. Claude will produce all 5 formats in one output, which you can then review and edit rather than generating each one separately.
Review for tone drift across channels
Read all 5 formats back to back. If the Twitter thread sounds like a blog post, or the email sounds like a press release, ask Claude to adjust the tone: "The Twitter thread sounds too formal. Rewrite it to be more casual and direct, like a practitioner sharing a quick observation." Each channel has a different register. Tone drift is the most common repurposing failure.
Batch this weekly
Build repurposing into the weekly publishing rhythm. Publish the hero piece on Monday. Repurpose on Tuesday. Schedule the remaining formats for the rest of the week. One session produces a full week of content. The alternative is spending a full week producing the same amount of content from scratch.
What's next?
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