Claude Code Guide
বাংলায় পড়ুন

30 min / intermediate / 5 steps

Run a Competitive Analysis in 30 Minutes

Feed Claude your product and competitor info. Walk away with a structured comparison matrix and clear positioning gaps.

Most competitive analyses are either a 40-tab Notion graveyard nobody updates, or a vibes-based "we're different because we focus on the customer." Neither helps you make decisions. A useful competitive analysis is specific, structured, and tells you where you can win, not just who else is in the market. Let's build one.

follow along in

You need: A Claude account. Open claude.ai in a browser, or the Claude desktop app.

  1. step 01 / 05

    Define what you're comparing and why

    The scope of the analysis determines its usefulness. Start by telling Claude your product, the decision you're trying to make, and who the relevant competitors are.

    Prompt
    I need a competitive analysis. I'm a PM at a B2B project management tool for agencies. We want to understand whether to build native time tracking or stay focused on project management. Main competitors: Asana, Monday.com, ClickUp, Teamwork (which has time tracking built in).

    what you should see

  2. step 02 / 05

    Describe your product and the competitors

    Give Claude the raw material, your positioning, pricing, and anything you know about competitors. Messy is fine.

    Prompt
    Our product: project management for creative agencies. Strong on client portals and approval workflows, that's our differentiator. Mid-market, $25–50/user/month. No time tracking currently. Asana: general purpose, no native time tracking (integrations only). Monday: has basic time tracking as a column type, not agency-focused. ClickUp: has time tracking, very feature-dense, confusing for non-technical users. Teamwork: specifically for agencies, has full time tracking, strong on invoicing too.

    what you should see

  3. step 03 / 05

    Generate the comparison matrix

    Claude builds a structured side-by-side across the dimensions that matter for your decision.

    Prompt
    Build the comparison matrix.

    what you should see

  4. step 04 / 05

    Extract positioning gaps

    The matrix is data. Now ask Claude to tell you what it means, where you can win that nobody else owns.

    Prompt
    What are the positioning gaps? Where can we actually win?

    what you should see

  5. step 05 / 05

    Write the strategic summary

    Turn the analysis into a one-page summary you can share with leadership, with a clear recommendation on the original decision.

    Prompt
    Write the strategic summary with a recommendation on whether to build time tracking.

    what you should see

Tell someone what you built

Just finished "Run a Competitive Analysis in 30 Minutes" on Claude Code Guide. Took about 30 min, and it's free: https://claudecodeguide.dev/tutorials/competitive-analysis

Share on LinkedIn

New guides, when they ship

One email, roughly weekly. CLAUDE.md templates, workflows I actually use, and the cut-for-length stuff that does not make the public guides. One-click unsubscribe.

Or read Product Field Notes, the Substack